Crafting the User Experience for Asian Paints Bath Division consumer website.

UX Design for International Decor Firm

Client

Asian Paints

Industry

Consumer Internet

Year

2018

UX Design for International Decor Firm

Background

Asian Paints is amongst the world’s leading consumer brands that specialize in home décor.

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Scope of Work

UI/UX Design and UI Development for the bath division’s consumer website.

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Approach

Employing the RIVO framework to understand consumer needs, followed by implementing the design blueprints, furthered by validation phases. The project is currently in the optimization phase.

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Results

In iterative design upgrades, product discovery engagement increased from 70% to above 82% of visiting customers on the website in a test group study of 30 users on the introduction of ‘Build my bathroom’ and ‘Visualize’ features.

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