Crafting the User Experience for India’s first online investment platform for bonds and debentures.

Continuous Improvement for FinTech Player

Client

GoldenPi

Industry

FinTech

Year

2016-ongoing

Continuous Improvement for FinTech Player

Background

GoldenPi is India’s first (and among the largest) online platform for retail investors to invest in bonds and debentures.

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Scope of Work

UX Partner for GoldenPi’s digital eco-system over the past 3 years delivering UX design and life cycle management services.

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Approach

Working closely with GoldenPi’s product management and leadership to deploy Lean UX and employing the Thence RIVO framework for driving results.

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Results

For instance, over iterative design upgrades, check-out drop-offs were decreased by 12.5% of visiting customers who have added at least one item to the cart.

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