Continuous Improvement for FinTech Player
GoldenPi is India’s first (and among the largest) online platform for retail investors to invest in bonds and debentures.
UX Partner for GoldenPi’s digital eco-system over the past 3 years delivering UX design and life cycle management services.
Working closely with GoldenPi’s product management and leadership to deploy Lean UX and employing the Thence RIVO framework for driving results.
For instance, over iterative design upgrades, check-out drop-offs were decreased by 12.5% of visiting customers who have added at least one item to the cart.
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