Learn how Thence helped boost user adoption by over 30% for India’s leading Stock Broking Firm.

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Crafting the User Experience for India’s first online investment platform for bonds and debentures.

Background

This large stock broking entity with over 10,000 brokers and presence in over 100 cities is amongst the country’s foremost Market Discovery and Trading Platforms.

Scope of Work

UX Partner for client’s digital eco-system in delivering UX transformation and life cycle management services.

Approach

Working closely with product management and design leadership to deploy Lean UX and employing the Thence RIVO framework for driving results.

Results

Time to market for MVP achieved within 3 months with 30% boost in user adoption over a 6 month period.

Here's what they had to say

“Having worked with multiple agencies in the past, Thence Depth of UX design from thought process to delivery is unparalleled. They understand that while UX is important for the user, it is also an enablement for business success.”

Vice President, Design & Head of Customer Experience.
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