Thence UX Design Model

KaiXen - Performance-based, Progressive UX Design Model

Progressive Improvement of User Experience

Inspired by Kaizen, the Japanese Continuous Improvement Model, KaiXen by Thence is performance-based UX design focusing on progressive improvement of User Experience.

KaiXen’s continuous improvement model working hand-in-hand with AuditX (continuous measurement model), benchmarks and sets targets on UX KPIs and deploys solutions to meet these targets on a progressive basis.

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KaiXen – User Centric Solution that delivers results beyond set targets

Built around the users of the product or service KaiXen enables definite design decision-making by revolving all UX components around the user – therefore a user-centric solution in its truest sense.

To deliver results beyond set targets, KaiXen, follows the full-scale design cycle:

  1. Research
  2. Implement
  3. Validate
  4. Optimize

The primary step in implementing KaiXen is building the dedicated User Pool for ensuring the research and validation is an active component of the solution.

This is followed by understanding the right KPIs considering the business objectives and benchmarking the KPIs basis industry and current product performance.

Post this, research comes into play to uncover insights and provide a roadmap for the consequent design and testing stages.

Design leverages the insights from research to implement solutions that will meet the KPI levels intended. In order to ensure that research insights have been effectively translated into design outputs, a validation stage ensures that the user pool vets and authenticates the intended solutions.

Post implementation, the product’s UX performance is evaluated against the KPIs over a defined time frame using AuditX, the continuous measurement program.

This progressive and cyclic approach enables KaiXen to be a powerful solution in ensuring the constant evolution of the User Experience, thus making products and services best-in-class.

Talk to us today and find out how KaiXen can take your product to the next level
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Why Thence?

Global Top 10

Thence is a global top 10 ranked UX/UI agency by Clutch.co

100+ Projects

Thence has delivered improved experiences to 50+ organisations

Proprietary Process

We use proprietary frameworks to deliver consistent results

UX Lab

We are one of the few agencies to have an in house state of the art UX Lab

Case Studies

CASE STUDY: LEYTON / DATA RICH MOBILE APP

UK Law firm overcomes customer digital adoption challenge with Research aided UX Design

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CASE STUDY: Asian Paints / IMMERSIVE WEB EXPERIENCE

Asia’s 3rd largest paint manufacturer makes a splash in Home Decor business

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CASE STUDY: GetActive / GAMIFICATION – MOBILE & WEB APPS

India’s largest corporate employee wellness platform becomes addictive to millennials

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CASE STUDY: Golden Pi / WEB UX

B2C FinTech startup earns customer trust with research backed UX design

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Drop a hello and our experts will be happy to talk to you at length on how UX delivers.
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